Melissa Welch

Melissa Welch is a seasoned professional with extensive experience in creative strategy and communications across various organizations. As the Senior Creative Director at Bay Path University from January 2019 to October 2023, Melissa focused on creative strategy and led initiatives in diversity, equality, and inclusion. Prior to this role, Melissa served as the Communications and Content Director at the same institution, where responsibilities included developing strategic multimedia content to enhance brand awareness. Previous experience includes working as Operations Manager at Lucky Break Consulting, where management of the company blog and social media falls under their purview, and as Client Implementation Manager at EXL Service, where internal communication and process requirements were key aspects of the role. Early career experience at Friendly's Ice Cream involved financial tracking and ensuring compliance within the restaurant training context. Melissa holds a Master of Science in Communications and Information Management, a Bachelor of Science in Business Administration, and an Associate of Liberal Arts, all from Bay Path University.