Ross Fenderson

Ross Fenderson is an accomplished professional with extensive experience in product management and marketing across various industries. Currently, Ross serves as the Product Management Lead for Varietal Solutions at Bay State Milling Company since November 2020. Prior to this role, Ross was the Founder of Break Through Consulting LLC, providing part-time CMO and consulting services in marketing, strategy, and corporate development from September 2018 to November 2020. Ross's previous experience includes serving as VP of Marketing at Vermont Smoke & Cure, where strategic initiatives significantly enhanced brand awareness and e-commerce sales. At Keurig Green Mountain, Ross held multiple senior management positions, leading the launch of key products within a substantial coffee portfolio and negotiating strategic partnerships. Early roles included brand management at Colgate Palmolive and retail analysis at Management Ventures, contributing to a well-rounded expertise in brand development and market strategy. Ross holds a BA in Economics and German from Dartmouth College and an MBA in Marketing from NYU Stern School of Business.