Alexander Ponomarchuk

Alexander Ponomarchuk is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Global Marketing Director and Marketing Director at Bayadera Group since December 2020, Ponomarchuk successfully created and launched a new brand that achieved 2.5% market share within two months. Prior to this, Ponomarchuk held multiple positions at JTI (Japan Tobacco International) from May 2006 to December 2019, including Marketing Director and Consumer & Trade Marketing Director, where significant contributions included establishing a successful portfolio strategy and leading a team of 40 while delivering double-digit EBITDA growth. Additional experience includes roles at PROVID | BBDO, UNISYSTEMS, and a freelance position with an EU-sponsored project. Alexander Ponomarchuk holds a marketing specialist degree from the International Institute of Business and a specialist degree from Taras Shevchenko National University of Kyiv.