BH

Barbara Hinzmann

Deputy Director, Global Strategic Insights | Global Insights Lead Launch Brands

Barbara Hinzmann is an Insights Lead for Launch Brands within Global Strategic Insights at Bayer Pharmaceuticals. With over 20 years of experience in global healthcare market intelligence, Barbara has honed strong analytical and interpersonal skills, grounded in a medical degree and a bachelor’s degree in economics. Barbara has led market research and strategic forecasting across various therapeutic categories, including oncology and pulmonary hypertension, contributing to insights-driven decision-making throughout the product lifecycle. Passionate about continuous learning and innovative methodologies, Barbara is dedicated to providing strategic insights that enhance patient care and meet customer needs.

Location

Munich, Germany

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