Catia Proenca is a Senior HEOR professional in Women’s Health, currently serving as Sr Lead HEOR at Bayer since 2024. Previously, Catia held the position of Director in RWE and Market Access at Alira Health from 2021 to 2024, and Associate Director in Market Access at Wellmera from 2018 to 2021. Catia's academic background includes a Doctor of Philosophy in Neuroscience from Joan & Sanford I. Weill Medical College of Cornell University, complemented by a Licentiate degree in Biochemistry from Universidade de Coimbra. Throughout their career, Catia has focused on designing and managing Real-World Evidence strategies to enhance patient outcomes.
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