Daniela Cruvinel is an accomplished marketing professional with extensive experience in brand management and innovation within the pharmaceutical and consumer goods sectors. In the role of Global Brand & Innovation Manager at Bayer from February 2021 to February 2025, Daniela led the innovation pipeline for Aleve and Aspirin while influencing global market strategies. Previously, Daniela served as the USA New Business Ventures leader and Consumer Insights Leader at Bayer and held the position of Global Marketing Director at Kimberly-Clark. Daniela's career includes significant achievements at Mantecorp and Bayer HealthCare, where brand growth and successful marketing strategies were implemented. Daniela holds an MBA from Insper Instituto de Ensino e Pesquisa and a Bachelor's degree in Advertising from Pontifícia Universidade Católica de São Paulo.
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