Elfrides Júnior has over 20 years of experience in communication, focusing on content management and strategies. Currently a Senior Communication Specialist at Bayer, they lead the Agro Bayer Brasil YouTube channel, collaborating with internal teams and suppliers to enhance brand engagement. Elfrides previously worked as a Professor at Universidade Paulista and held various editorial roles at notable media organizations, including Grupo Bandeirantes de Comunicação and Record News. Their passion for multimedia journalism and strategic communication drives their creation of impactful narratives and media training.
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