Elif Tek is a seasoned professional in global marketing and brand management, currently serving as Deputy Director - Global Brand Readiness at Bayer since June 2016. Elif has played a pivotal role in the launch of Beyonttra in the ATTR-CM market and has co-led integrated brand planning and customer engagement initiatives in the Ophthalmology Therapeutic Area. Prior experience includes managing EYLEA® marketing strategies, resulting in significant market share growth, and conducting key business excellence projects at AstraZeneca. Elif holds a Global Master of Business Administration from Imperial College Business School, expected in January 2024, and a Bachelor of Science in Chemical Engineering from Istanbul Technical University.
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