Fahima Begum

Fahima Begum, MBA, is a seasoned marketing professional with extensive experience in brand management and marketing analytics. Currently serving as a Senior Associate Brand Manager at Bayer since June 2022, Fahima has a proven track record at Tata Consumer Products, where significant marketing initiatives led to a 24% increase in sales for Tata Tea Brands. Proficient in data analysis using platforms like Nielsen AOD and Power BI, Fahima excels in crafting strategic plans and customer marketing programs to drive brand success. Previous roles include a Marketing Specialist at Westlock Controls, where Fahima managed trade shows and launched successful marketing campaigns. Fahima holds an MBA in Marketing from Fairleigh Dickinson University, complemented by two Nanodegrees in Marketing Analytics and Digital Marketing from Udacity.