Federico Aureli currently serves as the Global Head of Pharmacy & HCP Channel for Consumer Health at Bayer, focusing on channel strategy and digital transformation within a global market that contributes to approximately 50% of divisional sales. Aureli has extensive experience in the consumer health sector, previously holding the position of Global Sales Director at Bayer, as well as various leadership roles at Procter & Gamble, including Franchise Leader for Europe in a joint venture with Teva. Aureli's career at Procter & Gamble spans multiple key positions, with responsibilities in commercial operations, marketing, and team management across various products and regions. Educational qualifications include a Master's in Mechanical Engineering from Sapienza Università di Roma and ongoing studies in Business Analytics and Digital Transformation at IMD.
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