Ivan Rečević is a global channel analytics lead at Bayer, where they create and execute data-driven strategies to enhance business performance and customer engagement. With over 20 years of experience in digital marketing and analytics, Ivan has held key roles in various organizations, including as a principal consultant at Gaia Consulting and a partner at Huge Media, where they significantly increased market share. Their dedication to digital transformation and coaching has empowered teams and positioned Bayer at the forefront of technological advancements in marketing. Ivan has also contributed to academia as a guest lecturer in digital marketing at the Faculty of Media and Communications.
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