James New is a strategic healthcare marketing leader with over 19 years of U.S. and global experience. Currently serving as Director of Portfolio Marketing at Bayer since 2025, James has a proven track record in HCP, consumer, and omnichannel marketing. They have held several leadership positions, including VP at Entrée Health and Vice President at CDM Princeton, where they excelled in driving growth across various therapeutic areas. James is recognized for building high-performing teams and shaping effective brand strategies that yield results, earning multiple performance awards throughout their career.
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