Krista Verrone has extensive experience in consumer insights and market research, currently serving as the Human Truths Lead for the Cough/Cold/Flu/Nasal Portfolio at Bayer since September 2017. Prior roles include Assistant Study Manager at Eric Marder Associates, Project Director at Knowledge Networks, and a Consumer Insights Intern at Pernod Ricard. At Unilever, Krista contributed to Consumer & Market Insights across the Haircare, Deodorant, and Ice Cream categories from 2010 to 2017. Krista holds an MBA in Marketing, Global Business, and Finance from NYU Stern School of Business and a BA in Psychology and History from Tufts University.
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