Lisa Perez

GM & VP, Marketing - Nutritionals at Bayer

Perez most recently served as Senior Director Marketing, Pain/Cardio and has been instrumental in delivering some of the boldest marketing campaigns for Consumer Health, such as the Bayer Aspirin “Your Heart Isn’t Just Your Own” and Bayer Pain “Modern Pains” which resulted in unprecedented growth and share gains. She has also been involved in the successful relaunch of Midol®, which resulted in award-winning design, branding and a bold purpose campaign called “Stop Apologizing. Period.”

In 2005, Perez began her career at Bayer as an Assistant Customer Marketing Manager, and since then has advanced into leadership positions in Marketing, working on brands such as One A Day®, Alka-Seltzer Plus®, and Coppertone®.

Perez graduated from Kutztown University and received her MBA from Fairleigh Dickenson University.

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Timeline

  • GM & VP, Marketing - Nutritionals

    Current role

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