Manuela Ricken is a passionate marketing leader with over 15 years of experience in Brand Management and Innovation Development within FMCG and OTC sectors. They have held roles with increasing responsibility, including Global Brand Director at Bayer and Regional Category Head Nutritionals for EMEA. With a strong background in new product development, equity management, and market execution, they have successfully led cross-functional teams and coached direct reports. Manuela holds a Master of Science in International Business and multiple leadership program certifications from IMD Business School.
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