Mareike Hayden

Mareike Hayden is a Senior Brand Manager at Bayer, with a career that spans over 15 years at the company. Key responsibilities include leading operational excellence initiatives, business analytics, and impact assessments for brand activities. Mareike has held various positions, including Professional Relations Manager, where a strategic omni-channel approach significantly improved reach and ROI, and several brand management roles focused on haemophilia, cardiovascular, and VTE indications, emphasizing strategic planning and relationship management. Mareike’s early career included roles in global brand management and key account management, complemented by a strong educational background in international relations and trade, international business management, and European studies from institutions such as Maastricht University and Université Paris.