Michael Shrum is a Director of Insights & Analytics in the pharmaceutical industry, currently leading efforts in Women's Healthcare at Bayer since 2025. Previously, they served as Associate Director at Bristol Myers Squibb, where they managed market insights for Breyanzi and executed numerous market research studies. Michael holds a Bachelor of Science in Biology from the University of Richmond, where they also conducted significant research and supported library services. With extensive experience in managing market research projects and strategic decision-making, they have successfully contributed to brand launches and competitive intelligence functions throughout their career.
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