Milos Nikolic possesses extensive experience in marketing and brand management, with a strong focus on strategic growth and digital capability development. As the Global Elevit Megabrand Director at Bayer from July 2020 to January 2025, Milos was instrumental in creating and implementing business strategies for new segments within Intimate Health and Skin Care, particularly developing a market entry strategy for menopause. Prior to Bayer, Milos held key positions at JTI and Procter & Gamble, where responsibilities included managing global brand portfolios, designing sports marketing initiatives, and leading market strategies across multiple regions, showcasing a robust ability to influence brand success and growth. Milos holds a Master's degree in Marketing from the University of Nis - Faculty of Economics.
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