Miral Basem is an EMEA Category Manager at Bayer, specializing in consumer products and global brand development. Miral previously served as a Brand Manager for CeraVe at L'Oréal, where they focused on establishing the brand as the leading mass medical product in Egypt. Prior experience includes managing the first startup career fair at The German University in Cairo, which involved extensive outreach and marketing efforts. Miral's educational journey includes an ongoing Master of Science in International Business at The German University in Cairo, complemented by an exchange semester at Universität Mannheim.
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