Mónica Vidal

Mónica Vidal is a seasoned marketing professional with extensive experience in the pharmaceutical and biotechnology sectors. Currently serving as a Marketing Manager and Nucleus Lead at Bayer since June 2016, Mónica Vidal is a member of the country Leadership Board and focuses on enhancing customer intimacy and innovating go-to-market strategies using Agile methodologies. Previous roles include Marketing Head for Cardiovascular at Bayer, where Mónica Vidal led a marketing team to develop new solutions and spearheaded the launch of the anticoagulation therapy Xarelto. Mónica Vidal's career encompasses significant positions at AstraZeneca as a Senior Brand Leader in Diabetes, Novo Nordisk A/S as a Marketing Manager, and Servier Portugal as a Senior Product Manager in Cardiovascular. Mónica Vidal holds a PhD in Biochemistry from Universidade Nova de Lisboa and is currently pursuing a Master's degree in Health Care Administration/Management.