Nery Echeverría is an accomplished business leader with extensive experience in the agricultural sector, currently serving as Business Lead North LATAM for Bayer, where responsibilities include setting strategic direction for Seeds and Crop Protection in the region. Echeverría has a proven track record in sales leadership, having significantly increased revenues and team engagement at Monsanto, while managing operations across 20 countries in Latin America. In addition to experience at Bayer and Monsanto, Echeverría is the current President of the Crop Protection, Science and Technology Association (PROCCYT), representing over 85 companies in Mexico. Educational qualifications include an MBA from Washington University in St. Louis and a degree in Agronomy from Universidad Rafael Landívar.
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