Pedro Basso

Pedro Basso is an experienced Consumer Health Sales Manager at Bayer Portugal since September 2013, responsible for leading sales teams, defining strategic plans, managing P&L, and identifying business improvement areas. Prior to this role, Pedro has held various positions in commercial and marketing, including Business Consulting for small and medium-sized companies since 2012, and Category Management & Merchandising Director at L'Oréal Portugal, where responsibilities included strategic plan definition and category management for major retail partnerships. Pedro's career also encompasses roles in field sales coordination, category management, and account management in companies such as BES and Diâmetro. Educational qualifications include a degree in Marketing and Advertising from IADE Instituto de Artes Visuais, completed in 1998.