单智博

APAC consumer analytics lead

智博 单 is currently the APAC Consumer Analytics Lead at 拜耳, where they leverage their extensive background in digital analytics. With a Master’s degree in Web/Multimedia Management and a Bachelor’s degree in Computer Science,智博 previously held positions such as Senior Manager of Digital Analytics at adidas and Analytics Lead at fifty-five. Their expertise includes tracking system implementation, data governance, and automating dashboards across multiple platforms. Passionate about embracing new challenges,智博 has a solid foundation in various digital analytics tools, including Google Tag Manager and Google Analytics.

Location

Jing'an District, China


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