Salma ElDeeb is a detail-oriented media professional with over 10 years of experience in Advertising, Marketing Research, and Media Planning and Buying. They currently serve as the Media & Digital Head for Consumer Health at Bayer, a role they have held since 2025. Salma's previous positions include Senior Media Executive at Tarek Nour Communications and various roles at UM Cairo and Carat, where they honed their skills in strategic media planning and client management. They have a passion for bringing brands to life through innovative strategies and insights.
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