Samuel Lu is a seasoned digital leader with over 20 years of experience across diverse sectors including high-tech, auto retail, agriculture, financials, and manufacturing. Holding dual MBA degrees from BiMBA at Peking University and Vlerick Business School, they currently lead the Head of Customer/Farmer Activation Hub at Bayer, driving a new digital commercial unit in Asia Pacific. Previously, they served as the Founder & CEO of Beijing TQValue Technology, and held key roles at John Deere, SAP, and Beijing Betterlife Auto Group. Samuel has pioneered significant digital strategies and innovations, achieving remarkable user growth and revenue increases across various platforms. Their passion centers on empowering customers through digital transformation and product innovation.
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