Scott Yi currently serves as the Marketing Data Analytics Lead at Bayer, overseeing the development of data architecture for the Digital Hub and managing first party data strategies. Prior experience includes holding leadership roles in marketing analytics at Havas Media Group, where Scott was the VP for Marketing Analytics & Data Consulting, guiding teams for CPG, Retail, and Restaurant clients. Additional experience encompasses directorial roles at OMD USA and Valassis, focusing on performance analytics and marketing campaign analysis. Scott is recognized as a subject matter expert in research methodologies and holds an MBA in International Business from the University of Illinois Chicago.
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