Sercan Yayla is a Sales Director at Bayer Consumer Health with over 18 years of experience in sales leadership, trade marketing, and commercial excellence within the global FMCG and consumer healthcare sectors. Previously, Sercan held various leadership roles, including Head of Trade Marketing and Sales Innovations at Bayer, and has been instrumental in revenue growth and profit optimization across major companies like GSK and L'Oreal. Sercan brings a strong foundation in financial optimization and impactful team leadership, actively contributing to high-level strategic decisions on the boards of leading consumer health companies. Currently, Sercan is pursuing a Master’s degree in Financial Economics at Istanbul Bilgi University.
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