Sof Casuple is currently the Commercial Analytics and CRM Innovation Lead for ASEAN at Bayer, where they have advanced through various leadership roles, including Head of Commercial Excellence PH since 2020. Previously, they served as a CRM Manager at Boehringer Ingelheim from 2014 to 2020 and worked as an Account Manager and Client Service Associate at IQVIA Asia Pacific from 2006 to 2014. Sof holds a Bachelor's degree in Statistics from the University of the Philippines, earned in 2005.
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