Sofia Montes de Oca

Sofia Montes de Oca is the Jefe de Producto at Bayer, a position held since 2009, where they oversee brands such as Aspirina C, Berocca, and Tabcin, focusing on promotional strategies and advertising campaigns. Previously, they worked as Jefe de Producto at L'Oréal Uruguay from 2008 to 2009, managing popular brands like L'Oréal Paris and Elvive. Sofia earned a Licenciatura en Gerencia y Administración with a focus on Marketing from ORT, completing their studies in 2011.