Wei Kang is a seasoned market researcher with 18 years of regional experience in both agency and client environments. Currently a Pricing Lead at Bayer Crop Science, they have previously held significant roles such as Project Director at Synovate, Consumer Insights Manager at Sony Ericsson, and MaSE Marketing Insight Lead at Syngenta Crop Protection. Wei has also pursued advanced education, earning a Master of Science from the National University of Singapore and an advanced diploma in social media marketing and advanced analytics. They are passionate about uncovering actionable customer insights.
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