Zikun Wu

Zikun Wu is currently the Director of Digital Analytics at Bayer Pharmaceuticals, where they bring a data-driven approach to enhance business performance. Prior to this role, Zikun held various positions, including Director of Data & Analytics at TBWA\Chiat\Day and VP of Analytics at dentsu international. Zikun's earlier experience includes roles such as Associate Director at Wunderman and Senior Data Analyst at Sparks & Honey - Omnicom Group. Zikun earned an M.B.A. in Business and Personal/Financial Services Marketing Operations from the Weatherhead School of Management at Case Western Reserve University, complemented by a Bachelor's degree in International Economic Laws from Guangdong University of Foreign Studies.