Helen Yates

Helen Yates is an accomplished marketing professional with extensive experience in managing and executing marketing strategies across various sectors. Currently serving as a Marketing Campaign Manager at Bayfields Opticians and Audiologists since January 2024, Helen has previously held roles such as Campaign Manager at Great Rail Journeys Ltd and Senior Marketing Manager at My Expert Midwife, where responsibilities included developing integrated marketing strategies and brand management. Earlier career roles include positions at Asda, where Helen contributed to online marketing, media planning, and customer marketing for diverse product categories, as well as a foundation in creative account management at Gratterpalm Limited. Helen holds a Master's Degree in Marketing from The University of Huddersfield and a BA Hons Degree in Business Economics from Anglia University.