Puteri Dayana

Puteri Dayana is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Bayu Somerset Sdn Bhd since March 2023, where responsibilities include managing digital ad campaigns on Meta and TikTok, as well as overseeing the TikTok Live strategy. Previously, Puteri held the position of Social Media Manager at Bayu Somerset, leading the social media team and analyzing platform data. Prior roles include Content Planner at Hakuhodo Inc., where skills in content creation, social media copywriting, and community management were developed for various brands such as Ajinomoto and FANUC Robotics. Additional experience includes managing social media for several NPO collaborations at WOMEN:girls, and roles at Huzeifa Media Sdn Bhd and Pixaworks Creative Sdn. Bhd., where Puteri contributed to content and digital marketing efforts. Puteri's career began with content creation at Awesome TV, collaborating with a team to produce a diverse range of entertainment programming. Puteri Dayana holds a Bachelor of Education (Honours) in TESL from Management and Science University.