Carolin Rasch is an experienced Project and Product Manager specializing in business applications at BayWa AG since January 2017, leading various IT projects, including data lifecycle management in Microsoft 365 and the integration of assets. Previous roles include Project Leader for Digital Solutions and Shop Manager for Interlubes, focusing on eCommerce project management and strategy development. Carolin has a comprehensive background in coordinating online sales channels, budgeting, and stakeholder management across multiple business units. Prior to these roles, experience includes positions at BayWa AG, BayWa Bau- und Gartenmärkte GmbH, and Skiverband Sachsen e.V., contributing to eCommerce advancements, marketing initiatives, and public relations. Carolin holds a Diplom-Betriebswirtin (BA) in Service and Marketing Management from Staatliche Studienakademie Riesa.
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