Liz Bazini

Liz helps clients prioritize and “stay the course” to develop and concentrate on the messages and initiatives that effectively move the needle. She combines communications best practices to reach clients’ targets wherever they consume content. Thinking about the business as a whole, Liz conceives ideas beyond traditional PR to positively impact the bottom line.

Prior to founding Bazini Hopp, Liz was managing director at Connors Communications where she helped manage operations, developed new business, led the client service teams and marketed the company's web-based application, HitTail. Most notable programs included crisis management for Goodmail Systems, message development for VideoEgg (now SAY Media), consumer product launches for Vonage, and digital media initiatives for divisions of Microsoft and MTV Networks.

Before joining Connors in 2004, Liz served as director of marketing and communications for Canada’s leading French-language dating service. She led the company's advertising and promotional programs that resulted in increased revenues and the company’s acquisition by a national brand. Liz began her public relations career with Montreal-based Verrecchia Group Communications in 1998, garnering editorial coverage for tech companies in Canada and the U.S.

Liz has a Bachelor of Commerce Degree with a major in Marketing from Concordia University in Montreal, a certificate in International Business from American University, Washington, D.C. and is an alumnus of the Goldman Sachs 10,000 Small Businesses program. Having always been community focused, Liz has held several leadership roles at HADASSAH and was formerly on the Board of Hadassah Foundation.