Chief Executive Officers

The Chief Executive Officers at B&B HOTELS oversee the strategic and operational leadership of their respective regions, ensuring the company's mission of offering comfort and quality at the best price-quality ratio is achieved. They drive growth, uphold the values of empathy, integrity, inclusion, simplicity, and continuous improvement, and spearhead initiatives in corporate social responsibility, with a particular focus on sustainability certified by SOCOTEC. Together, they align regional strategies with the global objectives of the Group, fostering a cohesive, value-driven brand across multiple countries.