BBB Cycling
Frederik van Beukering is an experienced digital content project manager currently at BBB Cycling since March 2018. In this role, Frederik oversees various projects within the brand's digital landscape and serves as the product owner for the B2C webshop, collaborating with an agile team. Additionally, Frederik manages content marketing efforts, creating diverse materials ranging from product texts to blogs and video productions. Since 2019, Frederik has been the founder of HikedAway, focusing on hiking adventures and nature-related content. Other experience includes roles as a freelance writer for Mountainreporters, content coordinator at International Bike Group, and previous positions in media and production environments. Frederik holds a Master's degree in Media & Culture from the University of Amsterdam and has a background in Leisure Management.
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BBB Cycling
We are BBB Cycling and you might have seen us cycling around. Whether you go climbing, gravel riding, racing, touring, mountain biking or use your bike to get around town: we are there with you. Sometimes in plain sight, sometimes more in the background. Our well-thought-through parts, clothing, accessories, and tools are made for cyclists all over the world. With that typical down-to-earth Dutch view, we design products that make your ride more fun, safer or faster. Handy and smart details that work, in the real world, those are things that make us happy. As we are cyclists ourselves, we know what it's like to ride your bike to work through all kinds of weather, improve that personal best or ride further than you ever did. At these moments you have to be able to rely on your gear and they just have to work, right? And almost every cyclist has a BBB product somewhere. A handy pump, that trusty water bottle, smart lamp, or maybe your helmet. Or when you sometimes tinker with your bicycle, chances are you use a BBB tool at times. Because we may not say it out loud often, but for many cyclists, we are an indispensable part of every ride.