BBB Cycling
Rick de Jong has over 20 years of experience in various roles related to digital marketing, strategy consulting, and business transformation. Rick is currently the Managing Director at BBB Cycling, where they oversee the overall operations and marketing communication of the company. Prior to this, they worked as a Marketing Manager at BBB Cycling and as a Digital Delivery Manager at Pon, specializing in executing digital strategies and identifying digital trends in the cycling industry. Rick also gained experience in digital transformation as an Expert Group Member at ShoppingTomorrow. Rick started their career as a consultant at C>C the change company and later joined Accenture Strategy Consulting, where they worked as a manager and supported clients in strategic decision-making. In between, they worked as a Strategy Consultant at Mirabeau, focusing on developing and executing customer-centric growth strategies. Overall, Rick de Jong has a strong background in marketing, strategy, and digital transformation, making him a valuable asset in various industries.
Rick de Jong's education history shows that they attended the University of Groningen, although the specific dates and details are not provided. No degree or field of study is mentioned for this particular educational experience.
In 2018, they enrolled in an Executive Education program at INSEAD, focusing on Strategy in the age of Digital Disruption. The program lasted for the duration of that year.
Additionally, Rick de Jong obtained a certification named "SDD Sept 2018 - Distinction" from Online Programmes in September 2018.
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BBB Cycling
We are BBB Cycling and you might have seen us cycling around. Whether you go climbing, gravel riding, racing, touring, mountain biking or use your bike to get around town: we are there with you. Sometimes in plain sight, sometimes more in the background. Our well-thought-through parts, clothing, accessories, and tools are made for cyclists all over the world. With that typical down-to-earth Dutch view, we design products that make your ride more fun, safer or faster. Handy and smart details that work, in the real world, those are things that make us happy. As we are cyclists ourselves, we know what it's like to ride your bike to work through all kinds of weather, improve that personal best or ride further than you ever did. At these moments you have to be able to rely on your gear and they just have to work, right? And almost every cyclist has a BBB product somewhere. A handy pump, that trusty water bottle, smart lamp, or maybe your helmet. Or when you sometimes tinker with your bicycle, chances are you use a BBB tool at times. Because we may not say it out loud often, but for many cyclists, we are an indispensable part of every ride.