Emma Lucas

Emma Lucas serves as the Media Portfolio Lead at BBC since April 2016, where responsibilities include overseeing a team that leverages the BBC's media inventory and collaborates with external agencies to enhance awareness of Radio 1 and BBC3 content. Prior to this role, Emma worked at PHD as an Account Director from April 2007 to February 2016, focusing on campaign objectives and the integration of communications strategies using a variety of data sources. Additional experience includes positions as a Freelance Communications Consultant at Arts Council England, a Communications Planner at The Coca-Cola Company, and a Media Manager at ZenithOptimedia. Emma's career began as a media planner/buyer at Initiative Media, with a strong educational foundation including a 2:1 BA Hons in Advertising, Media & Marketing from Bournemouth University.