Jeroen Verspeek

Jeroen Verspeek is an experienced professional in audience measurement and brand insight, currently serving as the Head of Audience Measurement and Brand Insight at the BBC since September 2015. Previously, Jeroen held the position of Head of Audience Research at NPO from May 2007 to August 2015, where Jeroen managed the entire research portfolio and participated in various industry bodies, including serving as Treasurer of NLO and as Chairman of the European Broadcasting Union's GEAR. Jeroen has also worked as a Senior Consultant in Marketing Communications for KPN and in various strategic and marketing roles at NPO and NOS. Jeroen's educational background includes degrees in Business Economics and Communication Sciences from Tilburg University and Radboud University, respectively, along with leadership and strategic communications training from De Baak and the University of Groningen.