Siew Mei Chan

Siew Mei Chan is a Senior Data Analyst at BBC, contributing to the Customer Strategy & Insights team since January 2022, focusing on understanding audience needs and enhancing value for BBC's overall audience offer. Prior experience includes serving as a Data Science Senior Analyst at Nielsen, where Siew Mei was the primary contact for media audience measurement research in Malaysia and Singapore. Siew Mei also held roles as a Senior Project Executive and Project Executive at Ipsos Malaysia from 2013 to 2018, specializing in customized research for consumer products, and began a freelance role at Ipsos Business Consulting in 2012. Siew Mei holds a Master's Degree in Economics from the University of Malaya and a Bachelor's Degree in Statistics from the National University of Malaysia (UKM).