Maximiliane Schoenberg

Maximiliane Schoenberg is a Senior Strategic Planner at BBDO Group Germany, specializing in brand and campaign strategy for E. ON SE. Previously, Maximiliane served as a Senior Brand Strategist and Planner at C&A, where responsibilities included developing a three-year brand strategy and overseeing sustainability and inclusivity initiatives. Prior experience encompasses roles such as Head of Digital Marketing & E-Commerce at Mepha/Teva Switzerland, where leadership focused on digital strategy and transformation, and Product Owner & User Experience Specialist at THIS – Digital Consulting & Craftsmanship. Maximiliane holds multiple degrees, including a Master of Arts in International Business from Frankfurt School of Finance & Management, a Bachelor of Arts in Business Psychology from PFH Private Hochschule Göttingen, and a Bachelor of Science in Business Administration from the University of Düsseldorf, among other academic qualifications.