Valentina Carrete Peredo

Valentina Carrete Peredo has a diverse work experience spanning over a decade. Valentina started their career as a Management Assistant at Cinépolis in 2009, where they gained experience in data capture, sales reports, and customer service. Valentina then worked as a Film Editor & Content Creator at Satélite Media, where they edited articles, covered film festivals, and organized events.

In 2010, Valentina joined La Tartina as an Advertising and Design professional, responsible for corporate image design, social media management, and marketing. Valentina then moved on to SMRTV Sistema Michoacano de Radio y Television as a Radio Broadcaster in 2011.

Valentina's creative journey continued at IA Interactive in 2013, where they worked as a Digital Creative Strategist, planning and developing concepts and strategies for digital platforms. Valentina joined Mescalina in 2015 as a Senior Creative Copywriter, managing a team and creating content for various marketing channels.

Valentina's expertise grew further at MullenLowe Mexico, where they started as a Senior Creative Copywriter in 2016 and later became an Associate Creative Director. In these roles, they developed creative ideas, produced advertising campaigns, and presented pitches to clients.

From 2018 to 2021, Valentina worked at Genomma Lab as a Senior Creative, focusing on developing quality advertising campaigns and creative strategies for clients in Mexico, USA, and LATAM. Valentina collaborated with multinational teams and briefed digital agencies and production teams.

Valentina currently serves as a Creative Director at Alvarado Molina, where they oversee the creative process and leads the development of innovative strategies. Starting in 2023, they will assume the position of Creative Director at BBDO México.

Overall, Valentina Carrete Peredo has built a strong foundation in advertising, design, and creative direction throughout their career.

Valentina Carrete Peredo's education history is as follows:

- From 2022 to 2023, they attended AMCI and obtained a degree in Especialidad en Dirección y Cinefotografía (Specialization in Direction and Cinematography) with a focus on Film/Cinema/Video Studies.

- In 2014 to 2015, they pursued their Master of Business degree in Strategic Advertising at QUT (Queensland University of Technology).

- From 2008 to 2012, Valentina completed their Licenciatura en Ciencias de la Comunicación (Bachelor's Degree in Communication Sciences) at Universidad Latina de América, A.C.

In addition to their formal education, Valentina Carrete Peredo has obtained various certifications. These include "See It Be It LATAM 2023" from Festival ElDorado, "The Brief Winner | LIONS Membership" from Cannes Lions International Festival of Creativity, "Creatividad con un café" and "Cómo liderar con eficacia" from LinkedIn, "Young Lions Mexico 2021 | FILM WINNER" from Círculo Creativo de México, "The Brief 2021 SHORTLISTED | LIONS Membership" from Cannes Lions International Festival of Creativity, "Producción de Cine y Medios Audiovisuales" from Cinefilias, "Creatividad Narrativa" from CCC, and "Ecommerce Analytics: From Data to Decisions" from Google Analytics.