BBDO MW
Casey (Silver) Gilford has extensive experience in the advertising and marketing industry. Casey currently holds the role of VP Director of Account Planning at BBDO MW since October 2022. Prior to their current position, Casey worked at Leo Burnett as a Strategy Director from April 2019 to September 2022 and as a Senior Strategist from September 2018 to March 2019. Casey also held the position of Senior Strategist at LAPIZ | Leo Burnett Groupe from May 2016 to August 2018. Before that, Casey worked at SociaLink Media as a Brand Strategist from August 2015 to May 2016, where they researched, developed, and presented brand strategies to clients. Casey also served as an Account Director, Account Manager (Lead), and Social Media Strategy Intern at SociaLink Media from September 2011 to July 2015. Casey's experience also includes working as a Digital Strategist at Charm School from December 2011 to May 2014, where they led digital and influencer strategies for Endust. Additionally, they co-owned and managed communications at Better Bus LLC from June 2009 to June 2011. Casey started their career as a Creative Intern at BBDO Minneapolis in June 2010 and as an Account Planner at the National Student Advertising Competition from September 2009 to June 2010. Casey also gained experience as a Social Media Intern at 1stGIG.com from January 2010 to May 2010 and as a Communications Intern at The BioBusiness Alliance of Minnesota from June 2009 to August 2009.
Casey (Silver) Gilford attended the University of Wisconsin-Madison from 2007 to 2010, where they obtained a Bachelor of Arts degree in Journalism and Mass Communication. Casey'sfield of study was focused on Strategic Communication.
BBDO MW
Brand transformations are our best work. They’re built upon keen consumer research and insight. They integrate creative seamlessly across all media types. They leverage distinctions in platforms and technologies. Brand transformations change behavior and prove the best work works. We turned a commodity into a profitable brand using a motorcycle fueled by bacon grease, a Broadway show and VR experience that let you buy bacon with your eyes. We created a beloved real estate brand from scratch without ever saying the word ‘home.’ And we turned around a CPG brand made for tough, hardworking men by leveraging a not-so-tough men’s fashion trend. We work in Minneapolis, but we harness the best thinking of the global BBDO network. BBDO MW is fueled by northern grit. We are business-oriented, humble hustlers. Engage with us: Twitter: https://twitter.com/bbdomw Instagram: https://www.instagram.com/bbdomw Facebook: https://www.facebook.com/bbdomw