BBDO MW
Erin Michels is an experienced marketing professional currently serving as an Account Supervisor and previously as an Account Manager at BBDO MW since August 2022, working on brands such as SPAM, Black Label Bacon, and Hormel Pepperoni. Prior experience includes a Marketing Specialist role at Sub-Zero Group, Inc., where responsibilities included managing brand strategy communications, executing email campaigns, and developing marketing playbooks. Erin has also held notable positions during academic pursuits at the University of Wisconsin-Madison, including Account Planner and Account Director for course projects, and Director of Client Services in the UW-Madison Advertising Club, where a focus on client relations and campaign strategy was paramount. Involvement in the Association for Women in Communications solidified leadership skills through professional networking initiatives. Educationally, Erin holds a Bachelor of Arts degree in Strategic Communication from the University of Wisconsin-Madison.
BBDO MW
Brand transformations are our best work. They’re built upon keen consumer research and insight. They integrate creative seamlessly across all media types. They leverage distinctions in platforms and technologies. Brand transformations change behavior and prove the best work works. We turned a commodity into a profitable brand using a motorcycle fueled by bacon grease, a Broadway show and VR experience that let you buy bacon with your eyes. We created a beloved real estate brand from scratch without ever saying the word ‘home.’ And we turned around a CPG brand made for tough, hardworking men by leveraging a not-so-tough men’s fashion trend. We work in Minneapolis, but we harness the best thinking of the global BBDO network. BBDO MW is fueled by northern grit. We are business-oriented, humble hustlers. Engage with us: Twitter: https://twitter.com/bbdomw Instagram: https://www.instagram.com/bbdomw Facebook: https://www.facebook.com/bbdomw