BBH USA
Alba Berdala is a seasoned marketing professional with extensive experience in account management. Currently serving as Group Account Director at BBH USA since January 2025, Alba previously held significant roles at McCann New York, including SVP, Group Account Director, overseeing campaigns for brands like Smirnoff, Lysol, and Verizon. Earlier experience at McCann London involved managing accounts for Subway, Fisher Price, and Wimbledon. Alba also worked at Young & Rubicam as Account Supervisor for BMO Harris Bank, directing campaigns for major local sports partnerships. Previous positions include Account Executive for McDonald's at DDB and a Marketing Manager consultant role at McDonald's Corporation. Initial professional experience began with roles at PACO Ideation and Agency 7, solidifying Alba's comprehensive expertise in integrated marketing and advertising strategies. Alba holds a BA in Telecommunications from Indiana University Bloomington.
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BBH USA
We are Black Sheep thinkers and makers. We exist to help our clients grow by unleashing their most powerful difference in order to make the biggest difference in their business, brand and category. We work with some of the most innovative marketers in the world and are consistently honored with the highest strategic and creative accolades as a result. Our capabilities include brand strategy, identity, and creative development across all media, TV, film and digital production, UX, design and build, digital publishing, social strategy, PR, community management and CRM. All to create brand fame, brand love, advocacy, social and cultural currency, anchored in the digital and e-commerce platforms that create genuine business growth.