BBN - The World's B2B Agency
Cos Mingides is an experienced marketing professional, currently serving as Co-Founder and Head of Effectiveness at True since June 2012, a B2B agency focused on meaningful marketing strategies. As a Founding Partner of True – BBN since September 2014, Cos contributes to BBN's reputation as a leading international marketing communications agency with a vast network of specialists across various sectors. Previous roles include Account Director at Fox Parrack Singapour, where Cos managed key clients in the technology sector, and Senior Account Manager positions at Envy Create and clickTAG, collaborating with major brands. Cos holds a BA in Music Industry Management & Marketing from Buckinghamshire New University and has a diverse educational background from Woodhouse College and Highgate School.
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BBN - The World's B2B Agency
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B marketing. BBN is different. With over a thousand B2B specialists working in 61 offices across 32 countries, our entrepreneurial approach is principal led. This results in creative, data-driven solutions which deliver global relevance with local impact – ultimately building brand value and business success while advancing B2B thinking. Our integrated, unified and totally interdependent delivery teams consist of in-depth industry experience, technical and creative expertise and extensive geographic coverage. Together, we are adept at responding to client challenges – providing insightful, effective strategies that are carefully tailored to the regions in which they operate. This unparalleled access to a variety of highly specialised skill sets is critically important in delivering end-to-end solutions and results which connect with all target audiences, wherever and whenever required, while giving our clients a one-agency experience. In today’s digitalised world, making investments that demonstrate a return are a challenge for any business, none more so than in marketing and sales. Whether operating locally, regionally or internationally, BBN consistently provides successful, measured outcomes that reposition marketing from being a cost centre to a business driver.