Eija Väliranta

Eija Väliranta is a seasoned copywriter with extensive experience in science-related and pharmaceutical topics, currently working at Luxid and BBN - The World's B2B Agency since August 2018. Eija has previously held roles as a communications consultant, press officer, campaign coordinator, and freelance journalist, contributing to numerous high-profile publications. Eija's expertise encompasses data-driven digital marketing, scriptwriting, sub-editing, ghostwriting, and translations between Finnish and English. Education includes a BTEC HND in Photography from the University of the Arts London and participation in The World Press Institute program. Notably, Eija has demonstrated strong skills in media relations and public relations throughout a diverse career spanning several decades.

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Turku, Finland

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BBN - The World's B2B Agency

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B marketing. BBN is different. With over a thousand B2B specialists working in 61 offices across 32 countries, our entrepreneurial approach is principal led. This results in creative, data-driven solutions which deliver global relevance with local impact – ultimately building brand value and business success while advancing B2B thinking. Our integrated, unified and totally interdependent delivery teams consist of in-depth industry experience, technical and creative expertise and extensive geographic coverage. Together, we are adept at responding to client challenges – providing insightful, effective strategies that are carefully tailored to the regions in which they operate. This unparalleled access to a variety of highly specialised skill sets is critically important in delivering end-to-end solutions and results which connect with all target audiences, wherever and whenever required, while giving our clients a one-agency experience. In today’s digitalised world, making investments that demonstrate a return are a challenge for any business, none more so than in marketing and sales. Whether operating locally, regionally or internationally, BBN consistently provides successful, measured outcomes that reposition marketing from being a cost centre to a business driver.