BBN - The World's B2B Agency
Richard Parsons has a diverse work experience in the advertising industry. Richard co-founded True, an award-winning B2B advertising agency in 2012. At True, they served as a Co-Founder, leading the agency to win multiple prestigious awards. In 2014, they founded BBN London, a division of True. From 2003 to 2011, they worked at Fox Parrack Singapour as the Head Of Strategic Planning and Client Services. Prior to that, they were the Managing Director at Gadea Communications from 1998 to 2003.
Richard Parsons attended the University of East Anglia from 1991 to 1994, where they pursued a Bachelor of Science degree in Electronics and Business.
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BBN - The World's B2B Agency
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B marketing. BBN is different. With over a thousand B2B specialists working in 61 offices across 32 countries, our entrepreneurial approach is principal led. This results in creative, data-driven solutions which deliver global relevance with local impact – ultimately building brand value and business success while advancing B2B thinking. Our integrated, unified and totally interdependent delivery teams consist of in-depth industry experience, technical and creative expertise and extensive geographic coverage. Together, we are adept at responding to client challenges – providing insightful, effective strategies that are carefully tailored to the regions in which they operate. This unparalleled access to a variety of highly specialised skill sets is critically important in delivering end-to-end solutions and results which connect with all target audiences, wherever and whenever required, while giving our clients a one-agency experience. In today’s digitalised world, making investments that demonstrate a return are a challenge for any business, none more so than in marketing and sales. Whether operating locally, regionally or internationally, BBN consistently provides successful, measured outcomes that reposition marketing from being a cost centre to a business driver.