BBN - The World's B2B Agency
Tiina Haapanen is a seasoned professional with extensive experience in digital marketing and project management. Currently serving as Senior Digital Marketing Manager at Luxid since May 2022, Tiina previously held roles as Digital Project Manager at BBN Finland and ID BBN. With a strong background in athletics project management, Tiina worked as Project Manager for various athletics events at Suomen Urheiluliitto and served as Marketing Manager for the IAAF World U20 Championships in 2018. Tiina's educational credentials include a Bachelor of Business Administration in Marketing from Turku University of Applied Sciences and a certificate in Digital Marketing from the Digital Excellence Academy in collaboration with Google.
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BBN - The World's B2B Agency
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B marketing. BBN is different. With over a thousand B2B specialists working in 61 offices across 32 countries, our entrepreneurial approach is principal led. This results in creative, data-driven solutions which deliver global relevance with local impact – ultimately building brand value and business success while advancing B2B thinking. Our integrated, unified and totally interdependent delivery teams consist of in-depth industry experience, technical and creative expertise and extensive geographic coverage. Together, we are adept at responding to client challenges – providing insightful, effective strategies that are carefully tailored to the regions in which they operate. This unparalleled access to a variety of highly specialised skill sets is critically important in delivering end-to-end solutions and results which connect with all target audiences, wherever and whenever required, while giving our clients a one-agency experience. In today’s digitalised world, making investments that demonstrate a return are a challenge for any business, none more so than in marketing and sales. Whether operating locally, regionally or internationally, BBN consistently provides successful, measured outcomes that reposition marketing from being a cost centre to a business driver.